The Digital Marketing minor provides essential skills for a career of informing, serving and retaining current and potential customers in an online environment. Coursework prepares students for roles in digital services development, online advertising strategies, and social media management.
Program Highlights
-
Digital marketing equips graduates with the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines.
-
Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities.
-
Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
-
Both in-person and online classes are offered to meet student needs.
Careers
Check out these ideas from ¾«¶«'s Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Online Merchants
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Requirements
Transfer
¾«¶«, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Featured Courses
Cost
Estimated rates for the 2025-26 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ¾«¶«. For more information visit University Student Financial Aid.
Scholarships
Tanner Scholars and others available through Strome and the University. See /business/students/fellows for more information.
Internships
Internships with major employers in region are abundant for business students. See /internship for more information.
Next Steps
Contact
