The Marketing Analytics minor prepares students for fast-growing job opportunities of analytics specialists in the field of marketing. It provides cutting-edge skills to gain actionable insights out of real-time data, resulting in better products, more effective marketing strategies, and higher customer satisfaction.
Program Highlights
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Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
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Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
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Developing sound preparations and building connections for future generations of marketing professionals.
Careers
Check out these ideas from ¾«¶«'s Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Requirements
Transfer
¾«¶«, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
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Cost
Estimated rates for the 2025-26 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ¾«¶«. For more information visit University Student Financial Aid.
Scholarships
Tanner Scholars and others available through Strome and the University. See /business/students/fellows for more information.
Internships
Internships with major employers in region are abundant for business students. See /internship for more information.
Next Steps
Contact
